SEO stands for Search Engine Optimization. If you are looking for an SEO expert it means you must be having a running website and I assume that you have some basic idea about SEO. If you are looking for the best SEO expert in Rohini, Delhi, then you are at the right place. Before understanding how SEO can bring more growth in your startup or business, let us first have a brief introduction to SEO.

 

What is SEO? Importance of SEO for Business/Startup

SEO is basically an art of optimizing your web pages in such a way that search engines like Google ranks in the top positions of search results. SEO needs a lot of expertise and detailed knowledge. SEO is not a single concept, it is a combination of various techniques done on and off the website. Before delving deeper into the fundamentals of SEO let us first understand the types of rankings.

Organic Ranking

This is something that every publisher or creator desires for his/her website. Organic ranking means search engines like google fond your content worth sharing with the users. It ranks you in the top positions of SERPs. The higher you rank in SERPs higher will be the scope of business/blog/startup growth.

Paid Ranking

The next type of ranking is paid ranking. You must have noticed that whenever you search for a gadget or something some results pop up before the actual Google search rankings. You must have seen Ads written somewhere in these search results. So, basically, these are the search results of pages whose creators run Google Ads. They pay an amount and that’s why Google ranks them in the relevant search results according to the keywords they have chosen or related key phrases.

The undeniable fact is that we can’t gain more leads without the use of Paid ranking but paid ranking may not be favourable for all businesses and not everyone would like to spend initially. So, it is better to use a combination of both SEO and paid Ads.

 

What Should be the main goal of an SEO Expert?

The main goal of every SEO expert should be to improve the organic ranking of their client’s website or blog. They should try to bring it on the first page of Google. Ranking on the first page is crucial because most of the users find their search results on the first page itself ( in most cases). If you are looking for a specific product or detailed answer to your query then that’s a different case.

So, you need an SEO expert who can analyze your blog or business website, its content, the types of links that are already made, its metrics, find out the relevant profitable keywords, do proper keyword research, and then prepare a strategy for organic ranking.

 

Components of SEO

SEO can be divided into three basic components namely: OnPage SEO, OffPage SEO, and Technical SEO. Let us discuss each subpart of SEO in detail.

 

OnPage SEO

OnPage SEO means the practices followed by the SEO person on the web page which he/she aims to rank. In On-Page SEO the person needs to do some basic things. Let us have a look at some of the things that are must in OnPage SEO.

After you have researched for the relevant keywords it’s time to use them in the webpage smartly. Gone are those days when you people just used to do keyword stuffing and could gain top search positions. Google has become smarter with the passage of time. Algorithms keep on changing and Google keeps bringing new updates for search.

1. Title optimization
2. Permalink optimization
3. Spreading the focus keywords and related keywords in Page
4. Checking keyword density
5. Using focus keywords for ALT text
6. Ensuring the quality of content
7. Proper internal linking
8. Adding relevant outbound links and references

So, I have shared a few things that you need to do for OnPage SEO. I might have not listed some practices on the list.

 

OffPage SEO for Website or Blog 

Offpage SEO as the name suggests, things that you do for the website in the background. It will be more clear by example. OffPage SEO basically includes checking the blog or website’s metrics, the internal linking, backlinks and sources, competition analysis, etc.

Let us have a look at some of the common practices for OffPage SEO.

1. Analyzing the complete website or blog using Tools
2. Checking the metrics like DA, PA, backlinks
3. Analyzing the competitors
4. Fetching keywords from competitors etc.

So, these were some of the things that an SEO expert does. I might have not listed some things on the list.

 

 

Note:  Well, we are not limited to Rohini, Delhi. We work PAN India and also do SEO for US and UK clients. So, you can reach out to us for SEO of your website irrespective of your location. We would be happy to help you out.