Importance of Having a Brand     There was a time when the brand building was considered as a heck of a task that required a lot of effort and a huge wad of notes for sure. But as we step into the modern era things are becoming more easier and affordable. While building a brand, creating its brand value, its transparency, gaining promising customers and all other things requires a lot of smart work now. 

There are many tools available in the market that can help a brand to gain value among the audience by increasing brand exposure. Landing into this field every person thrives to make his/her brand popular and recognized in the market within a really short span of time.

One such tool that is really helpful and that promises to make your brand recognized and drive the needed exposure is Canva. It offers a wide range of useful tools that can help in building a brand in the market. By using it, you can make posters, blog banners, Instagram stories, Instagram posts, logos, designs, creative visuals and many other fun things that are really needed in the field of brand building.

Canva for Brand Marketing: Features

TIME SAVING

There are many platforms that offer you varied services but they need a lot of data and that too with good connectivity. Well, that’s not the case with Canva. It offers you the best user experience and it saves a lot of your time. Trust me. You can create multiple Instagram posts in just a few minutes of time. To create a single effective post, you hardly need to invest 2-3 minutes of time.

EASY TO USE

While there are many apps available that offer you free templates and a lot of material but they are not simple to understand or easy to use. You can consider that Canva is the easiest platform to make your posts attractive and engaging by inserting attractive visuals, accompanied by creative writing.

CREATIVE TEMPLATES

There are millions of free and paid templates in Canva that are so attractive and so compelling. If you will use them in your posts, you will definitely stand out from other brands in your social media posts. You can search for any template regarding any topic and it will present so many good templates on the very first search.

MAKE EYE-CATCHY LOGO

Well, till now if you think that Canva only offers templates for social media and blog posts, you are completely wrong, my friend. Canva avails you the opportunity to make a logo for your brand. These logos are easy to make and the options available at Canva make them stand and speak itself for your brand.

EACH KIND OF FRAME AVAILABLE

Many times, you face difficulty in searching for a proper aspect ratio of your frame. When you search for squares you might end up finding a full story format frame. Well, Canva has sorted this problem out. You can choose the aspect ratio of your frame in the very first place and then start creating your statement brand poster, story or post.

CREATIVE VISUALS

There are millions of things to choose from in Canva. You will never feel that you are running out on a photograph for a certain subject matter. There are so many creative visuals that are available at Canva. 

CHOOSE A STATEMENT FONT

While building your brand you must keep in mind that your company should have a statement font that will be used in all blogs, Social Media Content or the logo. With so many font styles to choose from you must pick up one that stands out the best for your brand.

A CALL-TO-ACTION

Call-to-action or CTA are the need of this frequently changing world. If you want to attract customers in the first place, when their eyes fall upon the product of your brand, you must be sure that you embed a call-to-action by means of creative visuals, or captions. It will definitely increase the exposure of your brand in the market.

ENGAGING VISUALS

As said earlier, the visuals that you create must be engaging and should trigger the eyes of the audience towards your brand and not just a specific product. Make sure that the creative team and the graphic teamwork well on the part of making engaging visuals.

MAINTAINING CONSISTENCY

Being easy to use and time savvy, Canva never fails from its side to make you bored and thus you end up maintaining consistency in all your digital marketing platforms such as Website or Social Media. 

BUILD YOUR OWN DESIGN OR TEMPLATE

At Canva you are offered to pick or make your own designs and templates. If you have decided on posting a certain theme based on posts on Instagram then start by making a template first, this will help you in saving your time in the upcoming days and your Instagram will look well- managed and people will know that you have something quite unique to serve.

VARIED COLORS AND FONTS AVAILABLE- Canva offers various colors and fonts. You can easily pick up any color or font for your brand and make it a statement color or font of your brand. This will give rise to professionalism in your work and it will look good to the audience.

Well, there is so much left un-written about Canva. I use it and I love it. It has been a part of my blogging journey since I dived into this department. But I hope that my points made good sense to you and reflected upon the much-needed platform Canva, which was my primary focus.

If you have any queries regarding Canva, drop me a comment below and I would be more than happy to answer.